Industry Research | GTM Strategy | Stakeholder Mapping | Public Sector
2026
Decoding the U.S. Utility Industry for Microsoft's Public Sector Team


- industry challenges mapped
- 4
- industry challenges mapped
- buyer personas built
- 3
- buyer personas built
- sources synthesized
- 15+
- sources synthesized
Built a go-to-market playbook and companion briefing deck for Microsoft's Worldwide Public Sector team, mapping how U.S. utilities make technology decisions — ownership structures, regulatory pressures, and the buyer personas behind every deal. The goal: help Microsoft sellers walk into utility conversations already speaking the industry's language.
Full deliverable is confidential under an NDA with Microsoft — happy to walk through the approach in person.

















